read more Eddie Howe has ‘history’ with Newcastle player These deals are important as the club, working under the Premier League’s Profit and Sustainability rules, need to increase their commercial income if they continue to invest in the team. Commercial revenue has fallen during Mike Ashley’s time as owner, but Darren Eales, Newcastle’s chief executive, last month claimed companies were “lining up” to get involved with the club. “We have so many exciting things going for us,” Eales said. “There will be – and already are – a number of companies that are excited to be part of this story.” More offers will be revealed in the coming months, but the biggest is many months away from being finalized and announced by the club. United’s deal with FUN88 for the front of the shirt expires next summer and the identity of the club’s next main sponsor has already been the subject of much speculation. Newcastle United are preparing for a new shirt sponsor next season. United’s new owners have reportedly held talks with the company about ending the deal early, allowing the club to secure a new, higher-paid shirt sponsor for the 2023/24 season. The club, which is 80% owned by Saudi Arabia’s Public Investment Fund, has been tipped to have a Saudi company such as Saudia or Saudi Aramco on its shirt next season, but a non-Saudi sponsor is believed to be it’s a big possibility. Since last year’s takeover, Newcastle’s position in the Premier League has grown – and so has the club’s stature. United went into the World Cup break in third place and the club are in a very different position now in terms of negotiations with potential sponsors at home and abroad. The next deal will significantly strengthen the club’s hand in next summer’s transfer market – and further underline the progress being made off the pitch.
